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E-marketing Strategies in Emerging Markets

Tourism Industry in Bosnia and Herzegovina
  • Almir Peştek
  • Muris Cicic

Abstract

In the twenty-first century, the tourism industry has been strongly influenced by information and communications technology (ICT) growth, which in turn affected the change in the marketing strategies of companies involved in this industry. The Internet and other ICT have created new interesting and innovative ways for providing value to clients. The question arises as to how companies can use the advantages of new technologies (Yeshin, 2000).

Keywords

Marketing Strategy Marketing Plan Competitiveness Index Tourism Company Online Travel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Almir Peştek and Muris Cicic 2011

Authors and Affiliations

  • Almir Peştek
  • Muris Cicic

There are no affiliations available

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