‘Adam Smith for Diocesan Missioner’: Legitimation in Religious Discourse

  • Gerlinde Mautner


The quotation in the title is the tongue-in-cheek conclusion reached by the Anglican team rector of the parish church in Putney, London, in an article in the Church Times (Fraser, 2007). The church café in his parish, he argues, is as successful as it is – in both social and commercial terms – precisely because it is ‘an unashamedly commercial enterprise’. As such, it apparently proves Adam Smith’s ideas about the beneficial effects of self-interest.


Social Entrepreneur Personal Branding Critical Discourse Analysis Market Society Religious Discourse 
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© Gerlinde Mautner 2011

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  • Gerlinde Mautner

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