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‘Adam Smith for Diocesan Missioner’: Legitimation in Religious Discourse

  • Gerlinde Mautner
Chapter
  • 80 Downloads

Abstract

The quotation in the title is the tongue-in-cheek conclusion reached by the Anglican team rector of the parish church in Putney, London, in an article in the Church Times (Fraser, 2007). The church café in his parish, he argues, is as successful as it is – in both social and commercial terms – precisely because it is ‘an unashamedly commercial enterprise’. As such, it apparently proves Adam Smith’s ideas about the beneficial effects of self-interest.

Keywords

Social Entrepreneur Personal Branding Critical Discourse Analysis Market Society Religious Discourse 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gerlinde Mautner 2011

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  • Gerlinde Mautner

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