Abstract
Until now, we have described how an organization’s business idea or strategies can be evaluated against the constructed scenarios of four plausible futures. Our process of evaluation has been relatively informal — a simple allocation of ticks and crosses to give a rough sense of the performance of a particular strategy against a particular scenario. Can we do better than this?
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© 2011 George Wright & George Cairns
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Wright, G., Cairns, G. (2011). Scenarios and Decision Analysis. In: Scenario Thinking. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306899_6
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DOI: https://doi.org/10.1057/9780230306899_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32261-9
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