Abstract
CSR in Asia is not the same as it is in the West. The studies in this volume illustrate this premise with a varied and comprehensive overview of issues affecting the development and implementation of CSR in a range of countries across the region. A key focus has been the need to take into account the CSR expectations and the perspectives of various stakeholders in Asia, which often differ in important ways from those in the West. Increasingly Asian stakeholders are asserting these differences and demanding new approaches appropriate to this part of the world. In this concluding chapter we will look at some of these differences and some of the challenges and opportunities for CSR in Asia in the future.
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Notes
Issues of culture, choice and ethics in CSR in Asia are covered, for example, in G Williams and J Zinkin, ‘The Effect of Culture on Consumers’ Willingness to Punish Irresponsible Corporate Behaviour: Applying Hofstede’s Typology to the Punishment Aspect of Corporate Social Responsibility’, Business Ethics: A European Review, vol. 17, issue 2 (April 2008), pp. 210–26.
Issues of religion and CSR are covered in, for example, G Williams and John Zinkin, ‘Islam and CSR: A Study of the Compatibility Between the Tenets of Islam and the UN Global Compact’, Journal of Business Ethics, vol. 91(4) (February 2010), pages 519–33,
S Brammer, G Williams and J Zinkin, ‘Religion and Attitudes to Corporate Social Responsibility in a Large Cross-Country Sample’, Journal of Business Ethics, vol. 71(3) (March 2007), pp. 229–43.
The general issues of culture, choice and ethics, especially in Asia, are covered, for example, in R Nisbett, The Geography of Thought: How Asians and Westerners Think Differently…and Why (New York, NY: The Free Press, 2003),
G Chan and GTL Shenoy Ethics and Social Responsibility: Asian and Western Perspectives (Singapore: McGraw-Hill Education (Asia), 2009),
in journal articles such as S-H Chuah, R Hoffmann, M Jones and G Williams, ‘An economic anatomy of culture: Attitudes and behaviour in inter- and intra-national ultimatum game experiments’, Journal of Economic Psychology, vol. 30(5) (October 2009), pp. 732–44,
S-H Chuah, R Hoffmann, M Jones and G Williams, ‘Do cultures clash? Evidence from cross-national ultimatum game experiments’, Journal of Economic Behavior & Organization, vol. 64(1) (September 2007), pp. 35–48.
See D Pamlin ed. WWF Discussion paper: Corporate Social Responsibility, An Overview (Stockholm, Sweden: WWF, 2009).
Friends of the Earth, Policy, practice, pride and prejudice: Review of legal, environmental and social practices of oil palm plantation companies of the Wilmar Group in Sambas District, West Kalimantan (Indonesia) (Amsterdam: Milieudefensie (Friends of the Earth, the Netherlands), 2007) can be downloaded at http://www.foeeurope.org/publications/2007/Wilmar_Palm_Oil_Environmental_Social_Impact.pdf: the press release for the report is at
Edelman, The Dragon & The Mouse. Public Affairs and Social Media in China (Hong Kong: Edelman and Public Affairs Asia, 2009).
See, for example, J Roche, Corporate Governance in Asia (London: Routledge, 2005) for an overview of such issues.
D. Zinnbauer, R. Dobson and K. Despota, (editors). Transparency International Global Corruption Report 2009, (Cambridge UK: Cambridge University Press, 2009). Available at http://www.transparency.org/publications/gcr/gcr_2009#dnld.
TA Aziz, Fighting Corruption: My Mission (Kuala Lumpur: Konrad Adenauer Foundation, 2005) provides an overview in a compilation of speeches by one of the leading anti-corruption campaigners in Asia.
Source: World Bank, The Little Green Data Book 2010 (Washington DC: World Bank, 2010).
The main breaches were those that require publication of pollution information within 30 days of notification by the local environmental bureaux that the company had breached pollution standards. See Greenpeace, Silent Giants: An Investigation into Corporate Environmental Information Disclosure in China (Hong Kong: Greenpeace China, 2009).
See, for example, PH Rao, Greening the Supply Chain: A Guide for Asian Managers (New Delhi: Response Books, 2008).
M Clark, R Chomsri and J Sok, Focus: Thailand — Product Liability New product liability legislation in Thailand (Sydney: Aliens Arthur Robinson, 2008).
See, for example, J Nelson, ‘Corporate Action on Climate Adaptation and Development: Mobilizing new business partnerships to build climate change resilience in developing countries and communities’, in Development in the Balance: How Will the World’s Poor Cope with Climate Change? (Washington DC: Brookings Institution Press, 2008).
See, for example, CK Prahalad, The fortune at the bottom of the pyramid: eradicating poverty through profits (Upper Saddle River, NJ: Wharton School, 2010).
World Business Council for Sustainable Development, Doing Business with the World (Geneva: WBCSD, 2007).
A number of case studies of this type can be found in M. Yunis, Building Social Business (New York, NY: Free Press, 2010).
This point is emphasized clearly by M. Yunis in Creating a World Without Poverty: Social Business and the Future of Capitalism (New York, NY: Public Affairs, 2007), pp. 15–17.
For a full explanation and discussion of social businesses see M. Yunis, Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs (New York, NY: Public Affairs, 2010).
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© 2011 Geoffrey Williams
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Williams, G. (2011). Conclusion. In: Williams, G. (eds) Responsible Management in Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306806_18
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DOI: https://doi.org/10.1057/9780230306806_18
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