Identification of Key Constructs

The first steps of analysis of the original conversations led me to identify a number of discursive objects which had some bearing on the research. The four most relevant and recurrent were:

• music

• the consumer

• the record company

• technology

Each of these four discursive objects was constructed in a number of different ways which were indicative of alternative, sometimes competing, views, not only of the objects themselves, but also indicative of broader views of music as a cultural industry. Figure 8.1 summarizes the alternative constructs: