Skip to main content

Business Ecosystem Co-evolution: The Ultimate Fighting Championships

  • Chapter
  • 500 Accesses

Abstract

The first Ultimate Fighting Championships (UFC) event was held in Denver, Colorado on 12 November 1993. In an eight-man elimination tournament, fighters representing the disciplines of boxing, Brazilian jiu-jitsu, catch wrestling, karate, kickboxing, savate, sumo and tae kwon do competed for the title of ‘Ultimate Fighting Champion’. This first exposure of the North American public to what was initially marketed as ‘no holds barred’ combat saw Royce Gracie from the discipline of Brazilian jiu-jitsu prevail as the tournament winner (Gentry, 2004).

Keywords

  • Training Camp
  • Blue Chip
  • Business Ecosystem
  • Innovation Trajectory
  • Professional Wrestling

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1057/9780230306639_11
  • Chapter length: 19 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   89.00
Price excludes VAT (USA)
  • ISBN: 978-0-230-30663-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   120.00
Price excludes VAT (USA)
Hardcover Book
USD   149.99
Price excludes VAT (USA)

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Andrew, D.P.S., Kim, S., O’Neal, N., Greenwell, T.C. and James, J.D. (2009) ‘The Relationship Between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event’, Sports Marketing Quarterly, 18(4): 199–209.

    Google Scholar 

  • Arthur,W.B. (1989) ‘Competing Technologies, Increasing Returns and Lock-in by Historical Events’, Economic Journal, 99(394): 116–131.

    CrossRef  Google Scholar 

  • Arthur, W.B. (1990) ‘Positive Feedbacks in the Economy’, Scientific American, 262(February): 92–99.

    CrossRef  Google Scholar 

  • Bhidé, A. (2000) The Origin and Evolution of New Businesses (New York, NY: Oxford University Press).

    Google Scholar 

  • David, P.A. (1985) ‘Clio and the Economics of QWERTY’, American Economic Review, 75: 332–337.

    Google Scholar 

  • Downey, G. (2007) ‘Producing Pain: Techniques and Technologies in No-Holds-Barred Fighting’, Social Studies of Science, 37(2): 201–226.

    CrossRef  Google Scholar 

  • Ford, S.J. and Garnsey, E.W. (2007) ‘Failing to Disrupt: The Case of the Network Computer’, International Journal of Technology Intelligence and Planning, 3(1): 6–23.

    CrossRef  Google Scholar 

  • Garnsey, E.W., Heffernan, P.B. and Ford, S.J. (2007) ‘Diversity and Uniformity in the Evolution of Early Information and Communication Technologies’, in E.W. Garnsey and J. McGlade (eds), Complexity and Co-evolution: Continuity and Change in Socio-economic Systems (Cheltenham: Edward Elgar Publishing): 177–203.

    Google Scholar 

  • Gentry, F. (2004) No Holds Barred: Ultimate Fighting and the Mixed Martial Arts Revolution (Lytham: Milo Books).

    Google Scholar 

  • Gomes-Casseres, B. (1996) The Alliance Revolution: The New Shape of Business Rivalry (Cambridge, MA: Harvard University Press).

    Google Scholar 

  • Goodwin, B. (1994) How the Leopard Changed Its Spots: The Evolution of Complexity (London: Weidenfeld & Nicolson).

    Google Scholar 

  • Iansiti, M. and Levein, R. (2004) The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (Boston, MA: Harvard Business School Press).

    Google Scholar 

  • Langlois, R. (1992) ‘External Economies and Economic Progress: The Case of the Microcomputer Industry’, Business History Review, 66(1): 1–50.

    CrossRef  Google Scholar 

  • Meltzer, D. (2008a) ‘UFC’s Greatest Hits: The Early Days’, http://sports.yahoo.com/mma/news?slug=dm-ufcearly111708&prov=yhoo&type=lgns, retrieved 17.11.2008.

    Google Scholar 

  • Meltzer, D. (2008b) ‘UFC’s Greatest Hits: The Middle Years’, http://sports.yahoo.com/mma/news?slug=dm-ufcmiddle112408&prov=yhoo&type=lgns, retrieved 24.11.2008.

    Google Scholar 

  • Metcalfe, S. (1998) Evolutionary Economics and Creative Destruction (London: Routledge).

    CrossRef  Google Scholar 

  • Moore, J. (1993) ‘Predators and Prey: A New Ecology of Competition’, Harvard Business Review, 71(3): 75–86.

    Google Scholar 

  • Moore, J. (1996) The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems (Chichester: John Wiley).

    Google Scholar 

  • Nelson, R.R. (1995) ‘Recent Evolutionary Theorizing About Economic Change’, Journal of Economic Literature, 33(1): 48–90.

    Google Scholar 

  • Nelson, R.R. and Winter, S.G. (1982) An Evolutionary Theory of Economic Change (London: Belknap Press).

    Google Scholar 

  • Plotz, D. (1999) ‘Fight Clubbed: Ultimate Fighting Ought to Be a Great American Sport. Instead, Cable Companies, Sen. John McCain, and a Squeamish Public Are Killing It’, http://www.slate.com/id/46344, retrieved 17.11.1999.

    Google Scholar 

  • Rogers, E.M. (1995) Diffusion of Innovations, 3rd edn (New York: Free Press).

    Google Scholar 

  • Shapiro, C. and Varian, H. (1999) Information Rules: A Strategic Guide to the Network Economy (Boston, MA: Harvard Business School Press).

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2011 Simon Ford and Clive Kerr

About this chapter

Cite this chapter

Ford, S., Kerr, C. (2011). Business Ecosystem Co-evolution: The Ultimate Fighting Championships. In: Dolles, H., Söderman, S. (eds) Sport as a Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306639_11

Download citation