Holy Hip-Hop, Language and Social Change
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In this chapter, I shall present ‘holy hip-hop’ as a phenomenon of social change, the transformative and hybridizing processes located in the contact zone between the secular and the sacred. I shall argue that such change conceptualized within the framework of the sociology of language and religion is facilitated both through the secularization of traditional religious language as well as through borrowing and sacralization of secular language and values (cf. Fishman 2006). These exemplify what Pennycook (2007) articulates as transcultural flow which I argue is only possible if there is transcultural accommodation in the zones of contact both in the physical and abstract senses. Stakeholders have expanded religion’s remit to include developing strategies for halting decay in the inner cities by taking religion to ‘the streets’.
KeywordsReligious Practice John Benjamin Cultural Phenomenon Anic Text Late Modernity
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