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The Historical Development of Japanese Consumerism

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Japanese Consumer Dynamics

Abstract

Japan is the second-largest consumer market in the world, and Japanese consumers have the second-highest purchasing power. Japanese cities – and, above all, Tokyo – offer every good imaginable, and even today, in the midst of the global economic crisis, they are still a powerful attraction for Japanese consumers.

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© 2011 Parissa Haghirian

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Haghirian, P. (2011). The Historical Development of Japanese Consumerism. In: Haghirian, P. (eds) Japanese Consumer Dynamics. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302228_1

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