One Series after Another: The Macmillan Company of Canada

Abstract

Central to the history of the Macmillan Company of Canada is a study of the firm’s marketing practices over the course of seventy-five years. Most notable among those practices was the publication of books in series, which began as early as 1911 and continued throughout the twentieth century. The Macmillan Company of Canada issued a plethora of series. Some of the company’s early series undoubtedly had equivalents in the British company: Macmillan’s Literature Series, the St Martin’s Series (classics, literature and Shakespeare) and the Macmillan War Pamphlets Series, for example. The last of these had a Canadian offshoot in the Macmillan War Pamphlets (Canadian Series).The majority of Macmillan’s series were established for educational purposes, some for textbooks used in particular provinces, and they covered practically all curricular subjects.