Abstract
Materials International is an industrial firm supplying the construction and automotive industries. It has a long history of introducing new versions of its core products, based on world-class in-house R&D developments and a strong intellectual property portfolio. Faced with both a crisis affecting its main customers and the emergence of new competitors from Asia, it decided a few years ago to focus its strategies on innovation. It quickly realized that in-house R&D was not enough as a source of innovations and decided to launch a wide range of bottom-up and top-down initiatives aimed at identifying innovation opportunities. The main initiatives are described below.
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© 2011 Benoît Gailly
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Gailly, B. (2011). Sourcing: finding the gold nuggets. In: Developing Innovative organizations. Palgrave Macmillan, London. https://doi.org/10.1057/9780230295285_5
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DOI: https://doi.org/10.1057/9780230295285_5
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