Abstract
In an interview in The Economist (2008), John Ross, the economic consultant to the London Mayor, reacted to the old rivalry between Paris and London by stating: ‘We do not consider ourselves competing with Paris anymore. We have won that battle. Now we measure our strength against New York.’
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© 2011 Jean-Noël Kapferer
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Kapferer, JN. (2011). Paris as a Brand. In: Dinnie, K. (eds) City Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230294790_25
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DOI: https://doi.org/10.1057/9780230294790_25
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31758-5
Online ISBN: 978-0-230-29479-0
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