Advertisement

Experience Psychology Research

  • Colin Shaw
  • Qaalfa Dibeehi
  • Steven Walden

Abstract

Business research is a little bit like “the tail wagging the dog.” Because it’s easy to measure the rational, conscious side of an experience through customer satisfaction surveys and the like, it must therefore be true that people do indeed make decisions rationally. Yet, no matter how hard researchers try, eventually even they must admit that rationality alone fails to predict adequately how people actually behave.

Keywords

Implicit Association Test Customer Experience Emotional Signature Repertory Grid Information Board 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Colin Shaw, Qaalfa Dibeehi, Steven Walden 2010

Authors and Affiliations

  • Colin Shaw
    • 1
  • Qaalfa Dibeehi
    • 2
  • Steven Walden
    • 3
  1. 1.Beyond PhilosophyUK
  2. 2.Beyond PhilosophyUK
  3. 3.Beyond PhilosophyUK

Personalised recommendations