Abstract
Much research on ‘media and alcohol’ has, as we have shown in the preceding chapters, focused on advertising and on the depiction of alcohol and drinking practices in popular entertainment media. By contrast, surprisingly little research has examined how important messages about alcohol and ‘acceptable’ drinking practices are communicated through day-to-day news coverage of a wide range of social, political, economic, legislative and health issues. The way that public and political ‘climates of opinion’ regarding alcohol-related risks, benefits and problems are shaped through news and debate in the public sphere of the mass media is clearly important to understanding how public and political support is garnered and the way paved, for example, for increasing regulation of the promotion, sale and availability of alcohol.
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© 2010 Barrie Gunter, Anders Hansen and Maria Touri
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Gunter, B., Hansen, A., Touri, M. (2010). Impact of Alcohol Representation in the News. In: Alcohol Advertising and Young People’s Drinking. Palgrave Macmillan, London. https://doi.org/10.1057/9780230290587_8
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DOI: https://doi.org/10.1057/9780230290587_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31495-9
Online ISBN: 978-0-230-29058-7
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)