Abstract
In this chapter we describe the statistical model and the key findings of our study. It provides an understanding of how we defined and measured the success factors and — in simple terms — how we statistically derived our conclusions. Readers who are less interested in these details can skip this chapter and move directly to Chapter 4 in which we proceed with a more practice-oriented discussion of our findings.
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© 2007 Franz Bailom, Kurt Matzler and Dieter Tschemernjak
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Bailom, F., Matzler, K., Tschemernjak, D. (2007). The IMP Model: The strategies of winners. In: Enduring Success. Palgrave Macmillan, London. https://doi.org/10.1057/9780230287044_3
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DOI: https://doi.org/10.1057/9780230287044_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36192-2
Online ISBN: 978-0-230-28704-4
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