Abstract
It is often your emotions that make purchasing decisions for you. Many of the products that you buy and use every day were not bought only for their functional benefit but because something grabbed you from inside and said you would like it. It is often the package that creates the emotion, and the package that reminds you of something special you want to remember.
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© 2005 Herbert Meyers and Richard Gerstman
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Meyers, H., Gerstman, R. (2005). Emotional purchasing. In: The Visionary Package. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286917_8
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DOI: https://doi.org/10.1057/9780230286917_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51024-5
Online ISBN: 978-0-230-28691-7
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