Growth through Multiple Acquisitions: Carlsberg Breweries in Poland

Abstract

Carlsberg is one of the world’s leading companies in the production, marketing, and distribution of beer and related products. Its origins date back to 1847, when Jacob Christian Jacobsen started his first brewery in Copenhagen, Denmark. In 1970, Carlsberg merged with another famous Danish brewery, Tuborg, to create the Carlsberg Group, which sells over 79 million hector litres (hl) of beer and 21 million hl of soft drinks worldwide each year. The Group has grown mostly through expansion in foreign markets and runs 67 breweries in 40 countries.