Abstract
This chapter begins by debating the types of experience offered by football, and how these might be enhanced to offer and vary the types of experience to maximum effect. It concludes by taking each of Pine and Gilmoreās six challenges for experiential branding, and discussing how these might be applied to enhance the experience of engaging with a football brand.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
Ā© 2010 Sue Bridgewater
About this chapter
Cite this chapter
Bridgewater, S. (2010). Football brand experiences. In: Football Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230281363_5
Download citation
DOI: https://doi.org/10.1057/9780230281363_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31285-6
Online ISBN: 978-0-230-28136-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)