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Alliance Motivations

  • Laurence Schwesinger Berlie

Abstract

The elements we have seen in the previous chapter set the context in which alliances are formed and the strategic incentives, which direct partners towards alliances. This chapter on motivations explores the specific reasons which motivate partners to form partnerships, that is, the benefits they hope to draw from corporate-NGO alliances.

Keywords

Strategic Alliance Global Reporting Initiative Safe Climate Forest Stewardship Council World Resource Institute 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 123.
    Lane J. and Saxon Harold S. (1993), Corporate philanthropy in Britain: Research on the voluntary sector, West Malling, Kent, UK. Taken from Heap, 1998.Google Scholar

Copyright information

© Laurence Schwesinger Berlie 2010

Authors and Affiliations

  • Laurence Schwesinger Berlie
    • 1
  1. 1.Conservatoire National des Arts et MétiersParisFrance

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