Abstract
Advertising creatives are at the sharp end of creativity. The people who design and develop new advertising (the so-called creatives) are usually talented artists, musicians or wordsmiths who have found a commercial outlet for their talents — it has been said that advertising copywriters would sell their souls for a potted message: the ability to convey a message in a few words, or a single image, or a few bars of music is at the root of all advertising success.
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© 2010 Jim Blythe
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Blythe, J. (2010). Barriers to Diversity: The Case of Advertising Creatives. In: Moss, G. (eds) Profiting from Diversity. Palgrave Macmillan, London. https://doi.org/10.1057/9780230273887_13
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DOI: https://doi.org/10.1057/9780230273887_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35436-8
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