Abstract
Management-speak is littered with the dried husks of English words that meant something in everyday language, but which, through misuse and over-use, retain only a vestige of semantic content in the language of management. They go in and out of fashion. One doesn’t hear so much about “paradigm shifts” or “re-engineering” nowadays, but “global mindset” and “vision” still trip easily and frequently off managers’ tongues, and “transformation” is a hardy perennial.
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© 2010 Tom Lloyd
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Lloyd, T. (2010). Corporate reformation. In: Business at a Crossroads. Palgrave Macmillan, London. https://doi.org/10.1057/9780230250987_11
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DOI: https://doi.org/10.1057/9780230250987_11
Publisher Name: Palgrave Macmillan, London
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