Abstract
Humans are by nature risk-averse. This is a simple consequence of the way we derive pleasure, and is well explained by economic theories that allow us to model human economic satisfaction and happiness.
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© 2009 Colin Read
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Read, C. (2009). The Demand Side. In: The Fear Factor. Palgrave Macmillan, London. https://doi.org/10.1057/9780230250864_4
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DOI: https://doi.org/10.1057/9780230250864_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31007-4
Online ISBN: 978-0-230-25086-4
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)