Abstract
During the last half-century significant changes have occurred in international business operations — notably the internationalisation of production by US firms and the subsequent expansion of Japanese international operations. This chapter looks forward to consider the further changes that are likely to occur. It argues that the key factor governing the long-run success of multinational enterprises (MNEs) will be their managerial ability to cope with the accelerating pace of innovation.
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© 2010 Peter J. Buckley and Mark Casson
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Buckley, P.J., Casson, M. (2010). Organising for Innovation: The Multinational Enterprise in the Twenty-First Century. In: The Multinational Enterprise Revisited. Palgrave Macmillan, London. https://doi.org/10.1057/9780230250468_5
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DOI: https://doi.org/10.1057/9780230250468_5
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