Abstract
What makes a management book sell? There are certainly enough of them. Publishers should have some idea but they too are often taken by surprise. The stats are illuminating: often less than 5 per cent of a title’s sales account for 95 per cent of profits, and as many as 80 per cent of books are pulped and remaindered in a surprisingly short period.
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© 2009 Adrian Furnham
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Furnham, A. (2009). Pedantic, popularist, or puerile. In: People Management in Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9780230239616_44
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DOI: https://doi.org/10.1057/9780230239616_44
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-22954-9
Online ISBN: 978-0-230-23961-6
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