Abstract
Key to the success of an insurer is the ability to establish cost-effective distribution channels to enable it to make contact with potential policyholders for the sale of its products. This chapter deals with the confluence of several major innovations since the 1960s, all aimed at reducing distribution costs in life and non-life business, reshaping the existing distribution systems and giving individual companies a competitive advantage.
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© 2009 Robert L. Carter OBE and Peter Falush
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Carter, R.L., Falush, P. (2009). Distribution Channels. In: The British Insurance Industry Since 1900. Palgrave Macmillan Studies in Banking and Financial Institutions. Palgrave Macmillan, London. https://doi.org/10.1057/9780230239524_14
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DOI: https://doi.org/10.1057/9780230239524_14
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30511-7
Online ISBN: 978-0-230-23952-4
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)