Abstract
We chose to call this book Scenario Planning: The Link Between Future and Strategy because scenario planning is what we do as human beings all the time. The healthy brain is constantly writing scenarios, interpreting signals in the environment and reframing them into meaningful images of and trajectories into the future. Healthy organizations do this too.
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© 2009 Mats Lindgren and Hans Bandhold
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Lindgren, M., Bandhold, H. (2009). Introduction. In: Scenario Planning. Palgrave Macmillan, London. https://doi.org/10.1057/9780230233584_1
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DOI: https://doi.org/10.1057/9780230233584_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36782-5
Online ISBN: 978-0-230-23358-4
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