Abstract
Marketing and honesty are like toothache and fun. In the popular perception, people in marketing may not be as bad as lawyers or criminals, but we are no engineers either.
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Notes
Richard N. Farmer, “Would You Want Your Daughter to Marry a Marketing Man?” Journal of Marketing, 31(1) (January 1967), pp. 1–3.
Seth Godin, All Marketers Are Liars (Portfolio Hardcover, 2005).
David H. Longaberger and Robert L. Shook, Longaberger: An American Success Story (Collins, 2003).
Fred Reichheld, The Ultimate Question: Driving Good Profits and True Growth (Harvard Business School Press, 2006).
Arbara Kiviat, “How a Man On a Mission (And a Harley) Reinvented Banking,” Time, 169(26) (25 June 2007), p. 44.
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© 2008 Willem Burgers
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Burgers, W. (2008). A New Idea in Marketing: Honesty. In: Marketing Revealed. Palgrave Macmillan, London. https://doi.org/10.1057/9780230230873_18
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DOI: https://doi.org/10.1057/9780230230873_18
Publisher Name: Palgrave Macmillan, London
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