Abstract
We have the gay market and the gray market. We have the ethical market and the ethnic market. We have an avowedly Christian market and a more observable Muslim market. And of course we have the oh-so-desirable A1 market and the down-at-heel D and E markets.
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© 2008 Adrian Furnham
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Furnham, A. (2008). Rainbow Marketing. In: Management Intelligence. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227439_54
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DOI: https://doi.org/10.1057/9780230227439_54
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-21664-8
Online ISBN: 978-0-230-22743-9
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