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The Third Law of Engaging a Community: Creativity

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Abstract

Believe it or not, people were thinking about the Internet a century ago. The difference between those days, when people envisioned a network of pneumatic tubes criss-crossing everyone’s offices, and today’s online world was something no one ever imagined back then: the silicon semiconductor.

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© 2009 DDB Worldwide

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Brymer, C. (2009). The Third Law of Engaging a Community: Creativity. In: The Nature of Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227231_7

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