For a rising power like China, soft power and image management are essential aspects of its diplomacy. Soft power has to make China’s rise palatable to the world and has to create understanding, regard, and ultimately support for China’s political model and policies. It has to help China to win friends and allies, and to advance the country’s agenda. It is therefore no surprise that building and projecting soft power have been put firmly on China’s international agenda, including its agenda for Europe.
- European Union
- Foreign Policy
- Olympic Game
- Soft Power
- Public Diplomacy
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Editors and Affiliations
© 2011 Sook Jong Lee and Jan Melissen
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d’Hooghe, I. (2011). The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle. In: Lee, S.J., Melissen, J. (eds) Public Diplomacy and Soft Power in East Asia. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230118447_9
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-29359-9
Online ISBN: 978-0-230-11844-7