Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions

  • Byong-kuen Jhee
  • Nae-young Lee
Part of the Palgrave Macmillan Series in Global Public Diplomacy book series (GPD)


Nye’s seminal work1 and subsequent studies of soft power2 have improved our understanding of the nature of the changing world in the post—cold war era. It is true, however, that the meaning of the popular term “soft power” still remains controversial, and only limited empirical studies based on systematic measurement of its magnitude have been produced. Prior studies on soft power in East Asia are no exception, despite the region’s increasing strategic importance.


Foreign Policy Social Cognition Normative Dimension East Asian Country Affective Dimension 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Sook Jong Lee and Jan Melissen 2011

Authors and Affiliations

  • Byong-kuen Jhee
  • Nae-young Lee

There are no affiliations available

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