“Just Do It”

The Celebrity Culture and the Designed Self
  • Carlo Strenger


Conventional wisdom has it that we live in a hyperindividualist age. But in many ways individuality has been diminished by the impact of the global I-Commodity Market. The global I-Commodity Market is a node in a network of markets and rating systems. There seems to be no historical and cultural depth, no inner anchoring to the self; and it is almost impossible to maintain a true sense of individuality beyond the rating of the global I-Commodity Market. Lives are reduced to careers and the narration of one’s lifetime looks more like a series of achievement graphs in the domain of career, excitement, and fleeting attachments than the biography of a human being with depth.


Middle Class Initial Public Offering Global City Reality Television Greek Mythology 
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Copyright information

© Carlo Strenger 2011

Authors and Affiliations

  • Carlo Strenger

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