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From Local to Global: European Enterprise Software Strategies in Asia

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Winning In Asia, European Style

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Abstract

Once considered peripheral to the computing world, software has become a central driver of growth in an expanding global economy. Characterized by increasing returns to scale, network externalities, and high fixed costs, first mover advantages are particularly strong in the software industry.1 With its origins in the U.S. market, it is not surprising that U.S. software firms continue to dictate the pace of innovation while capturing dominant market shares in the fastest growing information technology (IT) region in the world, the Asia-Pacific. Not only have U.S. firms successfully exported their products to Asia, but they continue to gain market shares in several European countries as well. Initially composed of customized solution providers for proprietary hardware designs and specific end-users, European software producers were slow to adapt to the new challenges posed by U.S. firms with standardized software products tied to rapidly innovating computer hardware systems.

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Authors
  1. Trevor H. Nakagawa
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Editor information

Editors and Affiliations

  1. Department of Political Science, Haas School of Business, USA

    Vinod K. Aggarwal (Professor, Affiliated Professor, Director) (Professor, Affiliated Professor, Director)

  2. Berkeley APEC Study Center (BASC), University of California, Berkeley, USA

    Vinod K. Aggarwal (Professor, Affiliated Professor, Director) (Professor, Affiliated Professor, Director)

Copyright information

© 2001 Vinod Aggarwal

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Nakagawa, T.H. (2001). From Local to Global: European Enterprise Software Strategies in Asia. In: Aggarwal, V.K. (eds) Winning In Asia, European Style. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230107229_5

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  • DOI: https://doi.org/10.1057/9780230107229_5

  • Publisher Name: Palgrave Macmillan, New York

  • Print ISBN: 978-1-349-63239-8

  • Online ISBN: 978-0-230-10722-9

  • eBook Packages: Palgrave History CollectionHistory (R0)

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