Reliance on Cultural Processes during Cultural Transformation
The literature on deliberate or planned cultural change, development, and innovation provides a valuable set of guidelines for identifying both the barriers to innovation and change (as demonstrated in Chapter 5) and the conditions or processes that increase the probability that directed change will achieve its goals successfully.1 Some of the key elements of planned change depend on the definition of culture being used to direct the cultural change (e.g., a focus on behavior vs. a focus on ideas),2 while others depend on the interplay between cultural change and the psychology of change.3
KeywordsWork Practice Cultural Process Work Task Bridge Model Cultural Transformation
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