Critical Metaphor Analysis

Abstract

In the first part of this chapter I will try to explain how interrelations between the various levels of metaphor analysis support a cognitive model of metaphor. However, I will also explain how the approach of Critical Metaphor Analysis supplements the cognitive semantic view by accounting for particular metaphor choices in different types of discourse leading to a discourse model of metaphor. I will argue that while cognitive semantics is a satisfactory model of how metaphors are interpreted by individuals, the social influence of ideology, culture and history may provide a more convincing account of why particular metaphors are chosen in specific discourse contexts.

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