Abstract
George Bernhard Shaw once said, ‘the reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man’ (Shaw 1903). It illustrates how innovation at its core is divided into two main types, namely, incremental (improve the existing) and disruptive (obsoleting the existing).
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Chu, R. (2017). Business Model Revolution: Four Cases of the Fastest-Growing, Disruptive Companies of the Twenty-First Century. In: Brem, A., Viardot, E. (eds) Revolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95123-9_6
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