Presidentas Twitteras: The Social Media Use of Cristina Fernández de Kirchner and Dilma Rousseff

  • Yanina Welp
  • Saskia P. Ruth
Part of the Crossing Boundaries of Gender and Politics in the Global South book series (CBGPGS)


This chapter analyzes the use of Twitter by two female Latin American presidents: Cristina Fernández de Kirchner (Argentina) and Dilma Rousseff (Brazil). The analysis proceeds along the following two lines of inquiry. First, the authors examine whether these presidents use Twitter to broadcast information in a traditional way or deploy the interactive features provided by the tool to engage in a “digital dialogue” with their followers. Second, they use content analysis to identify for which purposes these presidents use Twitter (i.e. the functions and style of their tweets) and to what extent they tweet about gender-related topics (i.e. gender policy advocacy). The study is based on qualitative content data from two different time periods (during and beyond electoral campaigns).


Political Communication Political Campaign Qualitative Comparative Analysis Electoral Campaign Political Opinion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Yanina Welp
    • 1
  • Saskia P. Ruth
    • 1
  1. 1.Center for Democracy StudiesUniversity of ZurichAarauSwitzerland

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