Abstract
Traditional surveys play a crucial role as thermometer checks across key experiences. So keep them! They ensure quality thresholds are maintained.
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Walden, S. (2017). Traditional Surveys Are Efficiency Surveys. In: Customer Experience Management Rebooted. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94905-2_8
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DOI: https://doi.org/10.1057/978-1-349-94905-2_8
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-94904-5
Online ISBN: 978-1-349-94905-2
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