Abstract
The concept of ‘customer experience’ has always been with us. You only have to think of the 1992 film, Home Alone 2, starring Macaulay Culkin. About 30 minutes into the film we hear the New York Plaza Hotel advertised as ‘New York’s most exciting hotel experience.’
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Walden, S. (2017). Right Understanding. In: Customer Experience Management Rebooted. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94905-2_2
Download citation
DOI: https://doi.org/10.1057/978-1-349-94905-2_2
Published:
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-94904-5
Online ISBN: 978-1-349-94905-2
eBook Packages: Business and ManagementBusiness and Management (R0)