Case Study 3: It’s My Business: Personal Evolution and Assertion of Identity

Abstract

Indian women have been expected to follow a traditional role in the family and society, often denying them the opportunity for self-expression and self-identity. Since the country’s independence in 1947, there has been a perceptible change, with more women both joining the workforce and turning to entrepreneurship.

Through a rich personal narrative, this chapter seeks to depict how entrepreneurship can be linked to greater self-expression and a better quality of life. The author also narrates how entrepreneurship can fulfil a psychological need to prove oneself, leading to a sense of accomplishment and independence, and ultimately honing a distinct self-identity.