Revolutionizing Cashless Payments in Mexico: The Case of Mimoni/Lumbrera

  • Gabriel ManjarrezEmail author


Mexico is famous for many things, including its Mayan pyramids, gourmet food, chocolate, traditional tequila, impressive reefs and coral formations, to name but a few. This chapter reveals an additional trend among the Mexican population. Within a climate of prevailing mistrusts, technology aversion and misinformation, the majority of the Mexican market is not formally banked. The last 15 years have seen almost no growth in per-capita bank consumer credit. Lack of formal credit scores and uncertain payment behavior make credit-card offerings risky. Within this context, Mimoni, a consumer lending company, offers cash-free solutions through direct personal interaction.


Credit Risk Credit Score Consumer Credit Debit Card Customer Acquisition 
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Bibliography and Further Reading

  1. Sendhil, M., & Eldar, S. (2013). Scarcity: Why having too little means so much. New York: Time Books, Henry Holt & Company LLC.Google Scholar
  2. Zaiats, O. (2015). FinTech in a nutshell: A short guide for fintech beginners. Kindle edition.Google Scholar

Copyright information

© The Author(s) 2016

Authors and Affiliations

  1. 1.Mimoni/LumbreraPalo AltoUSA

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