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Electronic Payment System of Thailand: Mobile Banking Market Competition

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The Book of Payments

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Abstract

This chapter discusses the electronic payment system of Thailand with a focus on the development of mobile banking system and strategies of competition. The empirical study analyses the competitive landscape of mobile banking using the Managing Migration Paths Model. The study explores the mobile banking and electronic payment strategy of the leading banks in Thailand: Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, Krung Thai Bank and Bank of Ayudhya. The discussion also presents a SWOT analysis of the mobile banking industry in terms of heading towards an m-money economy. The results show that banks see mobile banking as a convenient delivery channel to provide value-added services to customers. Competition forces banks to seek strategic alliances (network collaboration between the banking and ICT industry) towards offering innovative solutions in the payment market.

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Notes

  1. 1.

    Hamel Gary and Prahalad C.K., Competing for the future, (Harvard Business School Press, Boston, MA, 1994).

  2. 2.

    International Telecommunication Union (ITU) Measuring the Information Society Report, (International Telecommunication Union, Geneva Switzerland, 2014).

  3. 3.

    Hoehle Hartmut and Lehmann Hans, “Exploring the state-of-the art of mobile banking literature”, (7th Global Mobility Roundtable Conference, Proceedings published by University of Auckland, Auckland, New Zealand, November 23–25, 2008).

  4. 4.

    Jenkins Beth, Developing Mobile money ecosystems, (IFC and the Harvard Kennedy School, 2008).

  5. 5.

    Laukkanen Tommi, ‘Measuring mobile banking customers’ channel attribute preferences in service consumption, International Journal of Mobile Communications, Vol. 5, 2 (2007): 123–138.

  6. 6.

    Wonglimpiyarat Jarunee, ‘Does complexity affect the speed of innovation?’, Technovation, Vol. 25 (2005): 865–882.

Further Reading

  • Ernst & Young. (2016). Mobile banking: Financial services meet the electronic wallet. http://kw.wharton.upenn.edu/ey-global-banking/mobile-banking/. Accessed 12 Jan 2016.

  • Gianni, F., & Pier Luigi, P. (2015). An analysis of features and tendencies in mobile banking apps. Procedia Computer Science, 56, 26–33.

    Article  Google Scholar 

  • Yue, Z. M., & Mark, D. (2007). High-tech entrepreneurship in Asia: Innovation, industry and institutional dynamics in mobile payments. Cheltenham: Edward Elgar.

    Google Scholar 

Bibliography

  • Hamel, G., & Prahalad, C. K. (1994). Competing for the future. Boston: Harvard Business School Press.

    Google Scholar 

  • Hoehle, H., & Lehmann, H. (2008, November 23–25). Exploring the state-of-the art of mobile banking literature, 7th Global Mobility Roundtable Conference, Proceedings published by University of Auckland, Auckland, New Zealand.

    Google Scholar 

  • International Telecommunication Union (ITU). (2014). Measuring the information society report. Geneva: International Telecommunication Union.

    Google Scholar 

  • Jenkins, B. (2008). Developing mobile money ecosystems. Cambridge, MA: IFC and the Harvard Kennedy School.

    Google Scholar 

  • Laukkanen, T. (2007). ‘Measuring mobile banking customers’ channel attribute preferences in service consumption. International Journal of Mobile Communications, 5, 2.

    Article  Google Scholar 

  • Wonglimpiyarat, J. (2005). Does complexity affect the speed of innovation?. Technovation, 25, 865–882.

    Google Scholar 

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Author information

Authors and Affiliations

  1. College of Innovation, Thammasat University, Bangkok, Thailand

    Jarunee Wonglimpiyarat

Authors
  1. Jarunee Wonglimpiyarat
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Corresponding author

Correspondence to Jarunee Wonglimpiyarat .

Editor information

Editors and Affiliations

  1. Bangor Business School, Bangor, United Kingdom

    Bernardo Batiz-Lazo

  2. Intercollege Larnaca, Larnaca, Cyprus

    Leonidas Efthymiou

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© 2016 The Author(s)

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Cite this chapter

Wonglimpiyarat, J. (2016). Electronic Payment System of Thailand: Mobile Banking Market Competition. In: Batiz-Lazo, B., Efthymiou, L. (eds) The Book of Payments. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-60231-2_23

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  • DOI: https://doi.org/10.1057/978-1-137-60231-2_23

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  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-60230-5

  • Online ISBN: 978-1-137-60231-2

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

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