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Campaigning for Gender Equality Through Social Media: The European Women’s Lobby

  • Helena Seibicke
Chapter
Part of the Palgrave Studies in European Political Sociology book series (PSEPS)

Abstract

Social media plays an increasingly important role in women’s advocacy as women’s interests are often not reflected in mainstream political debates. This means that non-formal political activities, such as the use of online social media platforms, can provide women with the opportunity to network across borders at a low cost and influence the political agenda. However, despite social media’s political and awareness-raising potential, we know little about how women’s NGOs in the EU make use of this enhanced communication environment and to what degree they empower women’s publics. This chapter, therefore, evaluates the effectiveness of the online advocacy work of the largest European umbrella network of women’s associations, the European Women’s Lobby.

Keywords

Social media Online women’s advocacy European Women’s Lobby 

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.ARENA Centre for European StudiesUniversity of OsloOsloNorway

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