Abstract
Every day, millions of people around the globe express themselves on social media, generating large, complex, and intriguing datasets. Academics, policy makers, pollsters, and firms are rushing to interpret this digital self-expression to answer a wide variety of questions. Our research is an attempt to analyze sentiment in microblogs to learn more about places and the people that occupy them. This book is an attempt to chronicle that work in service of demonstrating to planners and policy makers how and how not to use Big Data to understand sentiment, populations, and places.
Keywords
- Big Data
- Sentiment analysis
- Content analysis
- Microblogs
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Hollander, J.B., Graves, E., Renski, H., Foster-Karim, C., Wiley, A., Das, D. (2016). Introduction. In: Urban Social Listening. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-59491-4_1
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DOI: https://doi.org/10.1057/978-1-137-59491-4_1
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