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Culture and Face Enactment

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Abstract

This chapter adds culture to the facework process. Concepts of national culture and cultural dimensions are laid out. The cultural dimensions power distance, uncertainty avoidance, individualism, collectivism, power distance, masculinity, femininity, long-term orientation and short-term orientation are explained. Furthermore, concepts relating to those dimensions such as exclusionism, in-groups, out-groups, universalism, indulgence, restraint, monumentalism, self-promotion, and flexumility are also described. Schwartz’ theory and the GLOBE’s theory are presented. Then, related theory such as low-context and high-context communication as well as how harmony and hierarchy relate to communication are explicated. The functional approach is explained as well.

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    Rebecca S. Merkin

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Merkin, R.S. (2018). Culture and Face Enactment. In: Saving Face in Business. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-59174-6_3

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