The End of Play and the Fate of Digital Play Media: A Historical Perspective on the Marketing of Play Culture
Merging the insights of Brian Sutton-Smith and Marshall McLuhan, this chapter argues for the application of media analysis to cultural-historical research into modern playthings and cultures. Reflecting on the 25 years I have spent researching the marketing of play media, I argue that theorists of play, as well as the critiques of children’s toys and games, have recognized the growing role that global marketing dynamics now play in the design, distribution, and use of global playthings.
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