Setting the Scene for a New Era of Focus Group Research

Abstract

This chapter introduces the collection, setting it in context with respect to the disciplinary adoptions of focus groups and the various debates that have accompanied the growing popularity of the method. It outlines the scope of chapters, with authors drawn from parallel fields of scholarship, and showcases their contributions, highlighting both innovations and issues/challenges that are raised. It provides a rationale for the organization of the book, which moves from discussing the use of focus groups in new settings (either new disciplinary fields or topics); to considerations regarding the use of focus groups in mixed methods designs; to explore innovations in focus group facilitation; and, finally, theoretical developments. Suggestions are provided with regard to which sections of the collection are likely to be of use for the novice researcher, those new to focus groups, and those with more experience. The collection challenges the distinction between applied and more theoretical applications of focus groups, arguing that innovation and theory can be useful in a more applied context; and, also, that attention to research design and procedural issues can enhance theoretical work. It aspires, thus, to encourage researchers to question and surmount disciplinary and terminological labels and disputes.