Abstract
The multi-party system was established in 1990 after the 45-year reign of the totalitarian socialist regime in Bulgaria. The Constitution of July 1991 states that Bulgaria is a representative democratic parliamentary republic. Bulgaria has been a full member of the European Union (EU) since 1 January 2007. Three European parliamentary election campaigns have been conducted since the Republic of Bulgaria became a full member of the EU in 2007. The first elections were held on 20 May 2007, the second on 7 June 2009 and the third on 25 May 2014. Political rhetorical practices have spread immensely and their practitioners have grown in experience in the course of these elections. Political election communication has undergone a great change and Bulgarian candidates for the office of MEP present their messages and appeals in a clear style and in varied forms, combining direct, media and virtual channels.
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Mavrodieva, I. (2017). Media Rhetoric and Virtual Communication in Bulgaria. In: Boicu, R., Branea, S., Stefanel, A. (eds) Political Communication and European Parliamentary Elections in Times of Crisis. Political Campaigning and Communication. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58591-2_3
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DOI: https://doi.org/10.1057/978-1-137-58591-2_3
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