The chapter is dedicated to an important semiotisation of the Brazilian uprising of 2013: the movement baptizes itself with the name ‘20 centavos’ [‘20 cents’]. Soreanu argues that the curious apparition of the monetary symbol, of the coin, at the heart of this naming is aimed to turn capitalist semiotisations on their head and to relibidinise the abstraction of money. Soreanu shows that in the midst of making this symbol, the crowd becomes able to ‘interpret’ its own actions, in a nearly psychoanalytic sense.
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