Abstract
Maktoob launched the first Arabic-language Web site to offer an online e-mail service in 2000. At the time, the Web barely existed in the Arab world, and there were fewer than one million Arab-speaking Internet users. As the popularity of the Internet grew rapidly in the Middle East, Maktoob expanded to include messaging services, news, entertainment and other services tailored to the Arabic-speaking market.
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Notes
- 1.
The term unique user refers to a unique IP address on incoming requests that a Web site receives. Hence, if a user visits a site one or more times during a measurement period, it is counted as one unique user. Source: http://www.pcmag.com/encyclopedia/term/53438/unique-visitors
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According to information provided during an interview conducted by INSEAD with Bayt.com’s CEO, Rabea Ataya, in March 2014.
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Mahroum, S. (2016). MAKTOOB in Amman: A Rose Between a Rock and a Hard Place. In: Black Swan Start-ups. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57727-6_9
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