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Revolution of Innovation Management pp 221–257Cite as

Palgrave Macmillan

The Revolution in Innovation Management: The Challenge for Legacy Firms

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Notes

  1. 1.

    Garnering over 200 responses from thought-leaders across and outside advertising and marketing, the project asked two questions: (1) What could/should advertising look like in 2020? and (2) What should we do now for that future?

  2. 2.

    John Kotter is the Konosuke Matsushita Professor of Leadership. Emeritus, at Harvard Business School, New York Times best-selling author, and founder of Kotter International (a management consulting firm), he is renowned for his work on leading organizational change.

  3. 3.

    For background on morphological analysis, see Kwanyoung Im and Hyunbo Cho, “A systematic approach for developing a new business model using morphological analysis and integrated fuzzy approach,” Expert Systems with Applications, Vol. 40, Issue 11, September 2013, Pages 4463–4477.

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Author information

Authors and Affiliations

  1. Department of Marketing, The Wharton School, Philadelphia, PA, USA

    Jerry Wind & Kelly Rhodes

Authors
  1. Jerry Wind
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  2. Kelly Rhodes
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Corresponding author

Correspondence to Kelly Rhodes .

Editor information

Editors and Affiliations

  1. University of Southern Denmark, Sonderborg, Denmark

    Alexander Brem

  2. EADA Business School , Barcelona, Spain

    Eric Viardot

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© 2017 The Editor(s) (if applicable) and the Author(s)

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Wind, J., Rhodes, K. (2017). The Revolution in Innovation Management: The Challenge for Legacy Firms. In: Brem, A., Viardot, E. (eds) Revolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57475-6_9

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